We are looking for an experienced Shopify Manager to own and scale our Shopify channel to multi-million-pound annual revenue. This role is responsible for driving profitable growth through best-in-class conversion rate optimisation (CRO), paid media performance, and close collaboration with our Digital, CRM, and Brand teams.

You will act as the commercial and strategic owner of Shopify, balancing data-driven decision making with a deep understanding of our brand and customers.

Key Responsibilities

Shopify Growth & Ownership

Own the end-to-end performance of the Shopify store, with clear accountability for revenue, conversion rate, AOV, and profitability by working with our Ecommerce team
Build and execute a Shopify growth roadmap aligned to wider business objectives, working with developers to execute the vision
Identify and unlock opportunities to scale revenue to £Ms while maintaining strong margins

Conversion Rate Optimisation (CRO)

Run a structured, insight-led CRO programme across Shopify in conjunction with our CRO expert
Use quantitative and qualitative insights (e.g. analytics, user behaviour, testing, customer feedback) to identify friction points and growth opportunities
Prioritise and deliver testing plans that measurably improve conversion, AOV and customer experience
Share learnings across teams and embed a culture of continuous optimisation

Paid Media (PPC) Performance

Work closely with Paid Media specialists to increase PPC profitability and scalability
Ensure landing pages, product pages and user journeys are optimised to support paid traffic
Use performance data to inform spend allocation, creative direction and on-site improvements
Balance growth and efficiency as budgets scale

Brand Representation

Be a custodian of the brand across the Shopify experience
Ensure site design, content, tone of voice and UX fully represent the brand at every touchpoint
Work with Brand and Creative teams to launch campaigns, product drops and seasonal activity

Cross-Team Collaboration

Partner closely with Digital and CRM teams to deliver joined-up customer journeys
Align onsite strategy with CRM activity (email, SMS, loyalty, retention)
Collaborate with Product, Tech and Analytics teams to deliver improvements efficiently and at pace

Essential

Significant experience owning and scaling a Shopify store, ideally to £Ms in revenue
Proven track record of running successful CRO programmes
Strong understanding of PPC / paid media and how onsite optimisation drives profitability
Commercial mindset with experience managing performance KPIs
Confident working cross-functionally with Digital, CRM, Brand and Developer teams
Data-driven, with expertise in GA4, Clarity and other analytics platforms

Desirable

Experience in fast-growth ecommerce or DTC brands
Experience with BI tools such as Looker

What Success Looks Like

Shopify revenue scaled sustainably to multi-million-pound levels
Measurable improvements in conversion rate, AOV and PPC efficiency
A high-performing, insight-led CRO roadmap delivering continuous gains
A Shopify experience that fully reflects and elevates the brand
Strong, collaborative relationships across Digital, CRM and Brand teams

About Big Potato

We’re an indie board game company based in Clerkenwell. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.

Who are we looking for?

Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes, we are an equal opportunities employer with a range of flexible working practices and all applications are considered on their own merit.

4 day working week

£500 holiday bonus,

Private Health Insurance

Discounted Gym Membership

Monthly social and wellness activities and lots of free board games!

Find Your 4-Day Work Week