Find Your 4-Day Work Week

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Blood Cancer UK is looking for a Direct Marketing Manager to deliver innovative, insight-led direct marketing campaigns that grow supporter engagement and maximize income. This is an exciting opportunity to join a collaborative, high-performing team and help shape digital fundraising products and campaigns that make a real difference to people affected by blood cancer.

Based in London with hybrid working options (2–4 days per month in the office may increase dependent on business needs) this role offers hands-on campaign delivery, opportunities to develop new fundraising products, and the chance to contribute to strategic digital acquisition. If you enjoy using data to drive decisions, experimenting with new approaches, and delivering campaigns that really engage supporters, we’d love to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Application DeadlineFebruary 19, 2026DepartmentEngagementEmployment TypePermanentLocationLondon/HybridWorkplace typeHybridCompensation£42,000 - £46,000 / year

Key Responsibilities

1. Lead and manage direct marketing campaigns

Plan, develop and deliver multi-channel direct marketing campaigns (primarily digital) to acquire and retain supporters, ensuring activity meets income and ROI targets and strengthens brand engagement.

2. Develop new fundraising products

Design and test new products and propositions using insight-led and innovative approaches to diversify income streams and attract new audiences.

3. Drive strategic planning and financial performance

Own budget management, forecasting and reporting for allocated campaigns and products, ensuring plans are financially robust and support the wider Mass Marketing strategy.

4. Integrate digital fundraising across campaigns

Collaborate with the Digital Marketing team to embed digital fundraising across all campaigns, ensuring cohesive supporter journeys and consistent messaging.

5. Deliver insight and performance reporting

Produce, analyse and circulate performance reports for all Direct Marketing activities to inform strategic decision-making and continuous improvement.

6. Contribute to team and organisational learning

Share knowledge and expertise across the Mass Marketing team and wider organisation to foster innovation and best practice in digital acquisition and supporter engagement.

7. Uphold organisational values and collaborative working

Champion Blood Cancer UK’s mission and values by working inclusively and collaboratively with internal teams, agencies and external partners to achieve shared outcomes.

Skills, Knowledge and Expertise

Knowledge

• Strong understanding of direct marketing principles, particularly digital acquisition across platforms such as Meta and Google PPC.
• Knowledge of data-driven fundraising and audience insight approaches.
• Awareness of emerging digital fundraising trends and their application within the charity sector.

Skills

• Excellent campaign planning and project management skills, with the ability to manage multiple priorities to tight deadlines.
• Strong analytical and numerical skills with the ability to interpret performance data and translate into actionable insight.
•  Confident communicator, able to influence colleagues and agencies to achieve agreed objectives.

Experience

• Proven experience in delivering successful direct marketing campaigns, ideally with a strong digital focus.
• Experience developing and launching new fundraising or commercial products.

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at recruitment@bloodcancer.org.uk if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

Documents

Job pack - direct marketing manager

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Direct marketing manager

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