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Braze
Figma
CRM Specialist
We’re looking for a hands-on CRM Specialist to drive the delivery of our lifecycle and campaign marketing. You will work closely with product and marketing to build automated journeys across email, push, and in-app messages. You’ll be responsible for creating personalised communications that drive activation, retention, and engagement, helping our community get the most out of their digital wardrobes.
What you'll bring:
- Proven experience building and managing lifecycle campaigns in an app, subscription, or gaming environment.
- Hands-on proficiency with Braze (or similar enterprise CRM tools) to set up triggers, segmentation, and multi-channel journeys.
- A data-driven mindset with experience running A/B tests and using insights to optimise campaign performance.
- Strong copywriting skills for concise, engaging user-facing messages, and familiarity with Figma for light creative tweaks.
- A user-focused attitude, you understand behavioural psychology and are excited to nurture our community. Being an actual user of the Whering app is a massive plus!
Preferred but not required experience in:
- A passion & love for Whering!
What you'll be doing:
- The opportunity to directly impact user retention and growth for a global community.
- A collaborative environment where you'll work cross-functionally with Product, Data, and Design teams.
- A culture of experimentation and learning, giving you the space to test new ideas and develop your skills.
- A key role in our London office, contributing to a mission-driven company changing the future of fashion.
Start Date: --ASAP
Location: London
Report To: Head of Product & Marketing
Salary: Competitive
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